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A Must Read

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Here are the top three reasons why every marketing professional should read Nicola Twilley's FROSTBITE: How Refrigeration Changed Our Food, Our Planet, and Ourselves.

 

1. Be Curious Do you know and understand the entire process behind what you are marketing; from its inception, through production, to how it gets to the shelf and consumer? What you l earn might surprise you.


2. Read Outside Your Purview When you read outside your normal purview, you are taking an opportunity to view your day through a different lens. Go ahead and ruminate. You will discover new and exciting ways to connect the dots!


3. Good Writing is Inspiring Nicola writes clearly, efficiently, and tells an engaging story. She made the science understandable. I now have another source on which to base my writing.

Safe & Secure

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what-is-cybersecurity

Cybersecurity refers to the practices, technologies, and processes designed to protect computer systems, networks, data, and software from cyberattacks, unauthorized access, damage, or theft. The goal of cybersecurity is to ensure the confidentiality, integrity, and availability (often abbreviated as CIA) of information and systems.

Key Concepts in Cybersecurity:

!. Confidentiality: Ensuring that sensitive data is accessible only to those authorized to access it.

2. Integrity: Ensuring the accuracy and trustworthiness of data, making sure it is not tampered with.

3. Availability: Ensuring that the data and systems are available and accessible when needed, preventing disruptions.

Common Cybersecurity Threats:

Malware: Malicious software like viruses, worms, and ransomware.

Phishing: Fraudulent attempts to obtain sensitive information by pretending to be a trustworthy entity.

Denial of Service (DoS) Attacks: Overloading a system to make is unavailable to legitimate users.

Data Breaches: Unauthorized access to or disclosure of sensitive data.

Insider Threats: Security risks posed by individuals within the organization, such as employees or contractors.

How to Ensure Your Platforms Are Safe:

Regular Software Updates: Ensure operating systems, applications, and security software are always up to date to protect against known and unknown vulnerabilities.

Use Strong Passwords and Multi-Factor Authentication (MFA): Enforce the sue of strong, unique passwords and implement MFA protocols to provide an additional layer of security when logging in.  Enforce this religiously.

Encryption: Encrypt sensitive stored data as well as data being sent over networks to protect it from unauthorized access.

Firewalls & Intrusion Detection Systems (IDS): Set up firewalls to filter network traffic and use IDS to monitor for suspicious activity, blocking potential threats.

More on how to stay current, safe, and secure coming soon!

Becoming More Strategic

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Managing Your Inbox

Do you need or want to become more strategic? Are  you struggling with what that even means or looks like?

Are you getting lost in the sea of productivity books thinking they hold the key?

Executive coach Melissa Creede is here to help! Check out Beyond Your Inbox; Intentional Leadership in a Distracted World

My top three takeaways (and there are so many more so please give it a read);

1. Define your vision and purpose.  This may or may not be challenging for you. It is is, sit with it. It is ok to uncomfortable while you work through it. This step is critical as it will clearly define your priorities day in and day out.

2. Just start. Think of the case behind the Minimum Value Product. Launch and iterate, iterate, iterate.

3. Empower don't enable. There's a fine line between helping, doing, and micromanaging.

So grateful to UCLA Anderson. I could not have asked for a better executive coach!